Emphasis on Artificial Intelligence from Brand Consultant Özel Oytun Türkoğlu
Speaking at the TÜRSAB Tourism Congress, brand consultant Özel Oytun Türkoğlu emphasized that artificial intelligence will revolutionize the tourism industry. Drawing attention to the impact of digital transformation on branding processes, Türkoğlu pointed out that artificial intelligence will radically change the way of doing business and accelerate the recognition of brands worldwide.
Panel: Digital Transformation Strategies in Tourism
In the panel held at the 2nd TÜRSAB Tourism Congress, evaluations were made about digitalization in tourism. Türkiye İş Bankası Payment Systems Product Department Manager Seçil Ünlüsoy Taşarkan, Digital Content Creator and Social Media Consultant Öykü Yalçın, Brand Consultant and TEDX Speaker Özel Oytun Türkoğlu were present as speakers.
Importance of Activities and Flexibility
The panel emphasized the holidaymakers’ desire for more activities and the need for tours to be flexible and experience-oriented. Öykü Yalçın shared the changing trends in tourism and the expectations of consumers.
Future of the Industry and Artificial Intelligence
Özel Oytun Türkoğlu emphasized that artificial intelligence will lead to significant changes in the tourism sector. Türkoğlu stated that digitalization will increase the speed of branding processes.
Sustainability and Cultural Assets
In the panel held at the 2nd TÜRSAB Tourism Congress, sustainable tourism, protection of cultural assets and the effects of global warming were discussed. Güven İslamoğlu drew attention to environmental issues and gave important messages about global climate change.
