The ITB Berlin Tourism Exchange, which is considered one of the leading fairs in the tourism sector between 4-6 March in Berlin, Germany’s capital, has created controversy with allegations that it did not see the expected interest this year. “ITB is finished!” The sharing fired the wick of a new discussion in the sector.
ITB Berlin Tourism Fair “ITB is finished!” Criticism is on the agenda
Following the share of Yavuz, many tourism and sector representatives participated in this view. Kadir Uğur, the founder of the German travel agent Bentour,In his assessment of social media, he emphasized the end of the fairs and used the following statements:
“The end of the fairs is now. Time does not fit you, you will follow time… “
These words have found a wide range of participants who pointed out that the traditional fair format is inadequate today.
Status of the Fairs and Digitalization Discussions
Mert Bölükbaşı from the tourism sector,Addressing to Yavuz ” In what angle? Mr. Recep, if you write your comments, if we learn, we do not know because we did not come. ” he wanted concrete examples. Another name of the sector Abdulkadir frontHe argued that the understanding of the fair should be changed completely:
“Now we need to get out of the exploited fair understanding. The digital understanding of digital fair will be dominant to the digital world. ”
On the other hand, Hakkı Güler emphasized the importance of digitalization with the following words:
“You are absolutely right. Traditional Fair Understanding, especially in this era, where digitalization is accelerated, is replaced by more dynamic and accessible solutions. ”
“Is our stand empty, in general?” Answer to the question is wanted
Among the criticisms of the fair was that the number of participants was insufficient and some halls were closed. Umut Aydın,“Is Recep brother generally empty? Is our stand empty? What is the side of the digitalists? ” asked questions in the form of the observations in the fair wanted to be elaborated.
Murat Gencer complained about the fact that some halls were closed and said:
” Some halls were closed, nobody understood that.Unfortunately, I saw closed halls because I visited a lot. The technology side was thunderous, but the stand owners were not happy. ”
“If they continue with this head, it will be even worse”
ITB Berlin, known to have an important place in the tourism sector, was also expressed concerns about the future of Berlin. Cem Karaca,He criticized the current situation of the fair and said:
“Unfortunately, this important tourism fair will be worse if they go with this head!”
The intense participation of technology companies in certain parts of the fair, but the fact that the stand owners were not satisfied, brought the need for renewal in the sector once again.
Digitalization stands out for the future of the fair
All these comments strengthened the ideas that the ITB Berlin Tourism Fair is no longer as effective as before and that the fair must keep up with the new digital age. The leading names of the tourism sector states that the activities carried out through digital platforms are more advantageous in terms of both cost and accessibility.
On the other hand, an official statement has not yet been made by organizers or institutions that support the fair.However, there is an agreement that the traditional fair understanding began to be questioned in the post -pandemic period and that it is inevitable to take steps towards digitalization.
This year’s ITB Berlin Tourism Exchange is settled in the focus of discussion and criticism and brings to mind the question of how future tourism fairs will be transformed. Sector representatives seem to agree that innovative solutions and digital fairness should be realized rapidly.
