Situation of Chain and Group Hotels in Turkey

Number of Chain and Group Hotels in Turkey: The number of chain and group hotels in Turkey, which is one of the countries to which hotel chains and groups show the most interest, has reached 67. Hotel chains and groups’ interest in the Turkish tourism market continues. Turkish Hoteliers Association (TÜROB), Türkiye Chain & Group Hotels Survey 2023 He explained. According to TÜROB research, the number of chain and group hotels operating in Turkey in the last five years continued to increase despite the two-year pandemic break in 2020-2021 and reached 67. With this feature, Turkey has become one of the countries that attract the most interest from local and foreign hotel chains and groups.

722 Facilities and 157 Thousand Rooms

According to the research, 46 of 67 chain and group hotels were domestic and 21 were foreign investments. The number of rooms in a total of 722 accommodation facilities affiliated with chain and group hotels operating in Turkey reached 157 thousand 495. According to TÜROB’s research in 2019, this number was determined to be 57. In 2019, there were 145 thousand 450 rooms in a total of 627 accommodation facilities affiliated with 57 chain and group hotels. According to this; In 2023, an increase of 95 in the number of facilities and 12 thousand 45 in the number of rooms was observed.

Cities and Coasts

In the research, the facilities were divided into “city hotel” and “resort hotel”. 470 of them were determined as “city hotels” with a number of 74 thousand 343 rooms and 251 of them were determined as “resort hotels” with a number of 83 thousand 152 rooms. 221 of the hotels are located in Istanbul, 155 in Antalya and 73 in Muğla.

Business Models

When looking at the operating model distribution of the 722 facilities in question; 321 of them are franchises, 257 are owners, 79 are management and 65 are leases.

Eresin: Investments and Perspective

TÜROB President Müberra Eresin, whose opinions were included in the research, pointed out that the accommodation sector in Turkey has always been attractive for local and foreign investors. Eresin said, “Despite everything, the sector has maintained and continues to maintain its attraction. In addition to the increase in investments, the increase in the number of hotels in domestic and foreign hotel chains is also an indication of this situation. “Türkiye, especially Istanbul, is still among the most attractive cities in the world for tourism investments,” he said.

Native Chains and Support

Pointing out that local hotel chains should be supported to expand abroad, Eresin expressed the following views: “The distinction between business types is very confusing, but I would especially like to point out that in all these business types, the investors are mostly Turkish companies. Apart from investors who operate their hotel under their own brand, some investors, before opening the hotel, acquire the naming rights of a local or foreign chain and operate the hotel under that foreign name, or make a contract to have their business run entirely by a local or foreign brand. What we are particularly trying to underline is that Turkish companies making these hotel investments should be supported domestically and especially abroad, and the opportunity to carry their success abroad should be created. Currently, the conditions for the accommodation sector to benefit from Turquality are difficult. We have very successful local hotel chains. “We should provide more support and highlight local brands, especially so that they can realize their projects abroad.”

Wyndam, Hilton and Accor

Wyndham Hotels With 105 hotels in its chain, it ranks first in the number of facilities. Brands of Wyndham Hotels: Days Hotel by Wyndham, Hawthorn Suites by Wyndham, La Quinta by Wyndham, Ramada, Ramada by Wyndham, Ramada Encore by Wyndham, Ramada Hotel & Suites, Ramada Hotel & Suites by Wyndham, Ramada Plaza, Ramada Plaza by Wyndham The total number of rooms in Ramada Residence by Wyndham, Ramada Resort, Ramada Resort by Wyndham, Trademark Collection, Tryp by Wyndham, Wyndham, Wyndham Garden, Wyndham Grand and Wyndham Residences reaches 15 thousand 368 units. Hilton Worldwide It ranks second on the list. Within its structure; Hilton Worldwide, which has the Conrad, Curio, DoubleTree by Hilton, Hampton by Hilton, Hilton, Hilton Garden Inn and LXR brands, has a total of 13 thousand 873 rooms in 77 hotels in Turkey. Accor Group ranks third with a total of 13 thousand 233 rooms in 62 hotels. Accor Group; It gathers Fairmont, Grand Mercure, Ibis, Ibis Styles, Mercure, Mgallery, Movenpick, Novotel, Pullman, Raffles, Rixos, Sofıtel, Swissotel and The House of Originals hotels under its roof. Marriott Hotels ranks fourth. Brands within Marriott Hotels include AC Hotels By Marriott, Aloft Hotels, Autograph Collection, Courtyard By Marriott, Delta Hotels and Resorts, Design Hotels, Edition, Four Points by Sheraton, JW Marriott Hotels and Resorts, Le Méridien, Marriott Executive Apartments, Marriott Hotels & Resorts, Renaissance Hotels & Resorts, Residence Inn By Marriott, Sheraton Hotels, St. It has a total of 7,674 rooms in 44 hotels, including Regis Hotels, The Luxury Collection, The Ritz-Carlton, Tribute Portfolio, W Hotels and Westin Hotels. Number of Chain and Group Hotels in Turkey Radisson Hotel Group ; Park Inn by Radisson ranks fifth with 4,876 rooms in 33 facilities with its Radisson, Radisson BLU, Radisson Collection, Radisson Individuals and Radisson Residences brands. IHG-InterContinental Hotels Group ; (Crowne Plaza, Holiday Inn, Holiday Inn Express, Intercontinental and Six Senses) ranks sixth with a total of 5 thousand 383 rooms in 30 facilities. The rest of the list is as follows; 25 facilities with 3,241 rooms Dedeman Hotels & Resorts(Dedeman, Park Dedeman, Ready to Stay by Dedeman, Smart by Dedeman, Managed by Dedeman), 24 facilities with 2,355 rooms Anemon Hotels, with 20 facilities and 3,867 rooms Coral Group Hotels, with 16 facilities and 8,139 rooms Crystal Hotels, again with 16 facilities and 6,801 rooms TUI Hotels & Resortsand 10 facilities with 3,306 rooms Titanic HotelsIt is located. -HE-Click to access all elements and detailed tables of TÜROB research

Chain & Group Hotels and Number of Facilities/Rooms in Turkey

*The order of the Chain & Group Hotels in the list is made according to the number of facilities and rooms. Source: TÜROB December 2023 ©