Oya Narin, President of the Turkish Tourism Investors Association, stated that the two biggest problems the tourism sector will face in 2025 are costs and human resources. Narin underlined that strategies should be focused on to attract retirees, especially from Europe, to Turkey during the winter months.
Critical Threshold for Türkiye Tourism: How to Overcome the 2025 Cost and Human Resources Crisis?
Türkiye’s tourism sector faces two major challenges towards 2025: Increasing costs and efforts to increase interest in the sector. Oya Narin, President of the Turkish Tourism Investors Association, of costscontrol and the tourism sector human resourceHe emphasized that making it attractive for people is the main goal. Narin made important statements about the arrangements planned to attract the retired population, especially in Europe, to Turkey during the winter months. He stated that this strategy is aimed at both balancing costs and providing solutions to the workforce problem in the sector.
ISTANBUL (AA) – MEHMET SELÇUK GÜÇLÜ – President of the Turkish Tourism Investors Association, Oya Narin, stated that the world tourism volume, which is 10.5 trillion dollars, is expected to reach 15 trillion dollars in 2033, and said, “In 2033, the tourism volume of all countries in the world will be 7.5 trillion dollars.” “It will be a trillion dollars.” he said.
Answering questions from AA correspondent Narin stated that Turkish tourism showed a good performance in 2024.
Stating that Turkey’s target of reaching 60 million tourists is achievable, Narin said, “60 billion dollars may remain a little lower. “Although the number of tourists from Russia has decreased in the last 2-3 years, we have a better performance in terms of income in October and November.” he said.
Touching on different tourism categories, Narin said that Turkey has achieved a good growth in the field of health tourism.
Delicate,“In health tourism, there are individual studies and studies of hospitals. People with individual health needs are showing interest here due to the health infrastructure in Turkey and the correct marketing in this context is going very well. However, we need to make arrangements for the third-year groups in Europe to spend a certain period of the winter here together with the retirement funds there. This is a very separate work. “When we do these studies, we will get a much better response.” he said.
Pointing out that the projects should evolve further towards projects such as bringing the third age group to Turkey through municipalities, staying in hotels here for 2-3 months, and receiving health care from the nearest hospital, Narin said: He stated that the regions where it is located can be evaluated.
Narin also pointed out the problems in costs,“Our biggest challenge in 2025 will be, firstly, on costs, and secondly, finding ways to make the sector attractive for human resources again. “Our future performance will also go through these two points.” made his assessment.
– “We are a country with natural beauties and we have now understood this very well in domestic tourism.”
Emphasizing that Turkey has its own natural and cultural beauties regarding nature tourism, Narin said, “When the tourist gets off the plane, just look left and right. There is beauty everywhere. Tourism will also increase in this area because transportation opportunities have become easier. “We are a country with natural beauties and we have now understood this very well in domestic tourism.” He commented:
Narin emphasized that world tourism, which is currently 10.5 trillion dollars, will reach 15 trillion dollars in 2033 and said, “In 2033, the tourism of all countries in the world will be 7.5 trillion dollars. This is a very important and beautiful number. Domestic tourism is also very important in Turkey, not only foreign tourism. In domestic tourism, nature, culture, archeology, all these are explained and shown day by day by our travel agencies. “Reaching, going and coming is made easier for tourists as a package.” he said.
Agencies Are Indispensable Even in the Digital Age: There Are 25 Thousand Facilities and 11 Thousand Travel Agencies in Turkey
Providing information about reservation options, Narin concluded his words as follows:
“There are many great options. You need to look into it a bit and be patient. There is a lot of information in digital and it is divided into positive and negative. I think that negative approaches should not be taken into consideration unless they are extreme. Because everyone’s experience is very different. There are 25 thousand facilities and 11 thousand travel agencies in Turkey. If you go to the right travel agency, you can get very good information. Even if you are going to decide and make a reservation digitally, it is very valuable to get information from someone working in a travel agency. Even the people we call ‘explorers’ definitely make their programs through an agency. “Agencies should never be thought of as completely out of action.”