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New Regulation for Influencers from the Ministry of Commerce

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New Regulation for Influencers from the Ministry of Commerce

The Ministry of Commerce announced that those who do not participate in the “Influencer Certificate Program” cannot become influencers.

A New Era in Social Media Phenomenon The Ministry of Commerce prepared the 2024-2028 Strategic Plan. Within the scope of the plan, the “Influencer Certificate Program” project will be launched within the scope of efforts to protect consumers. It was announced by the Ministry that those who do not participate in the “Influencer Certificate Program” cannot be influencers.

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THOSE WHO DO NOT GET A CERTIFICATE WILL NOT BE AN INFLUENCER

The “Influencer Certificate Program Project” will be implemented in cooperation with the Advertising Self-Regulatory Board and the Advertising Board. With the new study, the ministry will provide assurance to advertisers that certified influencers act responsibly.

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