Amadeus shared the details of the research report it prepared on the trends that will shape the travel industry in 2024. Amadeus, the global flight ticket reservation and sales system, announced the 5 trends that will stand out in the travel industry in 2024.
Here are the highlights of the Amadeus 2024 Travel Trends Report:
MUSIC TOURISM (OR MUSIC FOCUSED TRAVELS)
Concerts, festivals and music organizations that were interrupted by the pandemic attract great interest from music lovers after the pandemic. “Music-oriented travels” or “music tourism”, where music lovers take part in listening to their favorite singers and bands and attending festivals such as Primavera Sound in Barcelona and Glastonbury in England, are on the rise…
According to Amadeus’ report; The Coachella Festival, held in California in the summer of 2023, reached 500 thousand participants; It contributed $1.5 billion to the local economy.
Coldplay Effect
British rock band Coldplay recently announced their 2024 tour dates. Amadeus researched Coldplay’s concert dates in Romania and Greece in 2024 and the volume of flight searches and hotel reservations during this period. The research found that the Coldplay concert had a significant impact on flight searches and booking volumes for both countries.
THE CHANGING ROLE OF INFLUENCERS
Social media has become a powerful force today in influencing where people go and book their next trip. However, a new change is taking place in this area. In addition to influencing the holiday choices of the masses, “influencers” and “content creators” now create their own travel routes and sightseeing tours in many countries, present them to their followers and organize their own travel tours.
Generation Z’s new search engine: TikTok
ELECTRIC AIRCRAFT: E-AIRLINE
As cities become more crowded and air pollution increases, as an alternative to fossil fuel-powered transportation vehicles; Alternatives and use of “Electric Airlines” consisting of flying taxis, eVTOL (electric vertical take-off and landing) planes and other electric aircraft will become widespread.
ARTIFICIAL INTELLIGENCE: SMART CONCIERGE
ChatGPT was launched in November 2022, but this cutting-edge “Generative AI – GAI” platform:
- 1.6 billion site visits in June 2023 and
- It reached 100 million active users in January 2023, just two months after launch.
ChatGPT has become the fastest growing consumer application. This development undoubtedly had repercussions on the travel industry.
CHANGE IN BUSINESS CLASS IN AIRPLANES: “BUSINESS LUXE-LITE” OPTIONS
Those who fly in business class are no longer just Baby Boomers… Entrepreneurs from Generation Z, digital nomads from Generation Y, and Boomer vice chairman of the board of directors are among the business class passengers today.
